E-marketing whitepaper: Boosting client engagement through personalisation of content – A guide for law firms and legal practitioners

Email marketing is more important than ever, according to marketing guru Brian Solis, who points out that even in a world dominated by social media, 77% of consumers prefer to receive permission-based marketing communications via email2. “The answer isn’t to send more emails. The answer is to know who you are talking to, what’s important to them and how you would capture their attention and do something with it,” says Solis.

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Boosting agility through tech and soft skills

Whitepaper: Boosting agility and efficiencies through technology and soft skills Executive summary A combination of internal pressures and external factors is driving wholesale change in the legal services market. By 2020, innovative practitioners will have harnessed advancements in technology to address emerging market opportunities, fundamentally redefining the legal function. Innovative law firms will drive a transformation of the services they offer and […]

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A new era of mobility, collaboration & efficiencies within law firms

Individual fee earners are under pressure to collaborate with large corporate clients. The continuing globalisation of business means that clients are demanding seamless services, and legal firms have to collaborate with clients across a number of geographic boundaries. Many top 100 law firms have focused on specialisation, creating narrowly defined practice areas and rewarding professionals for developing their reputation in ever more precise niches. Recently, however, it has become apparent that to achieve competitive advantage, simply accumulating ‘star talent’ – lawyers with distinguished reputations and specialised expertise – is no longer enough. Now the focus is on maximising the productivity of star talent, sharing and integrating their specialised and diverse knowledge with the firm’s knowledge systems.

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