E-marketing whitepaper: Boosting client engagement through personalisation of content – A guide for law firms and legal practitioners

Email marketing is more important than ever, according to marketing guru Brian Solis, who points out that even in a world dominated by social media, 77% of consumers prefer to receive permission-based marketing communications via email2. “The answer isn’t to send more emails. The answer is to know who you are talking to, what’s important to them and how you would capture their attention and do something with it,” says Solis.

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ILTA webinar: What’s happening in CRM today?

Customer relationship management (CRM) has been part of the legal community for the past 15 years. We have all heard about it, and some of us have many stories — positive and otherwise. Given the longevity of CRM, it’s fair to ask if this is still an area of importance for your firm. The answer […]

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ILTA webinar: Email reputation and its impact on engagement metrics

Did you miss the webinar that Jeff Hemming presented to ILTA member about how email reputation can impact your engagement metrics? During the webinar, Jeff explored two topics of growing importance for legal marketers and business development practitioners – email reputation and engagement. He looked at what ’email reputation’ is, how and why it’s important to […]

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Email Marketing: De Brauw case study

How Tikit eMarketing’s Dynamic Content feature puts De Brauw ahead of the game with personalised eNewsletters.

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