ILTA webinar: Email reputation and its impact on engagement metrics
Did you miss the webinar that Jeff Hemming presented to ILTA member about how email reputation can impact your engagement metrics?
During the webinar, Jeff explored two topics of growing importance for legal marketers and business development practitioners – email reputation and engagement. He looked at what ’email reputation’ is, how and why it’s important to marketers and business development teams, and how it can be managed. From there, he expanded into the emerging topic of engagement metrics, discussing current trends, competing concepts and what they mean to us as legal marketers. Delegates left the webinar with a framework for understanding their firm’s email reputation, its relevance, and ways beyond traditional clicks and opens to measure your engagement with contacts.
If you did not attend, you missed out! but all is not lost… you can still listen to the recording!