It is widely recognised that the nature of business to business selling is changing rapidly and significantly. Rising customer expectations and changing buyer behaviours, increased globalisation and commoditisation pressures are combining to create a profession in flux, with organisations struggling to drive sales effectiveness and create long-term business value.
During this webinar at 1pm (GMT), on the 28 November, 2018, Introhive’s Partner Director, Alison Hodivala and Tikit’s Commercial Director, Simon Elven will explore the future of business to business selling in this unpredictable environment; presenting new research in business to business sales practices and the evolving foundational behaviours that will be required to drive value and deliver competitive advantage.
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About the speakers:
Alison Hodivala – Partner Director, Introhive
Alison Hodivala is the Partner Director at Introhive, engaged with the development of Introhive’s partner channel worldwide.
Alison has spent over twenty-five years working in diverse roles across the IT solution sales and service delivery lifecycle, supporting client organisations to innovate and realise business value from their technology investments. Latterly Alison’s roles have focused on building sales readiness and establishing the sales capabilities that empower individuals and support the successful transformation of sales organisations.
Alison holds a BSc in Psychology and Master’s in Information Technology. She recently completed a post graduate diploma in Occupational Psychology. Her formal education is complemented with professional qualifications in both Change and Programme management.
Simon Elven – Commercial Director, Tikit
Simon Elven, Commercial and Marketing Director, was a founding member of Tikit and has been influential in the development of the company over the last 19 years. Tikit is recognised as one of the leading providers of IT products and services to the legal and accounting sectors. Much of Simon’s early work was with document management systems and then with CRM systems and their application for business development.