Email marketing Archives

Push for connection

This month’s LPM magazine features Simon Elven, commercial and marketing director at Tikit and his views on effective relationship building and how having an integrated CRM and single point of data entry means better business development.

Tikit webinar recording: PwC, Tikit and Introhive on Building Better Relationships with your CRM

Cracking the user adoption challenge is the first step to harnessing the power of your CRM system. If the system is being used properly, what exactly can users expect to gain which will help them manage their relationships? That is, after all, what CRM systems are supposed to be all about. Is it possible to […]

Why lawyers really have to stop hating CRM

Customer Relationship Management systems have the potential to give firms a huge competitive advantage – but all too often they don’t because the data being entered is partial, patchy or out of date. Firms have a lot to gain if they can raise the consistency and quality of data entry, argues Simon Elven. The trick […]

ILTA product webinar: Consistent communications

In our fast-paced world where we have disparate systems to manage specific bits of our communications it is a challenge to maintain a consistent message. How do we ensure that the messaging in a proposal is reflected in our email or our social media? Our answer is to use an ‘all-in-one solution’. In this webinar […]

ILTA webinar recording: The future of law firm marketing

On July 27, 2017, Jeff Hemming and Eric Diamond discussed the future of law firm marketing on an ILTA educational webinar: In today’s fiercely competitive legal marketplace, the firms that succeed will be those that systematically connect with clients and prospects to build relationships. This requires that each touch point is personalized, consistent and delivers […]

What to do in response to GDPR

In his last blog, Jeff Hemming, Tikit’s Product Manager, Marketing Solutions, explained that the General Data Protection Regulation (GDPR) comes into force next May, and what that means for legal marketers. Here he describes what you can do to make sure you’re compliant and at the same time retain the valuable information that personal data […]

Some information and advice on getting value from GDPR

Some information and advice on getting value from GDPR Did you know that the General Data Protection Regulation (GDPR) will be in force in less than a year? In this first blog, Jeff Hemming, Tikit’s Product Manager, Marketing Solutions, introduces the key concepts that legal firm marketers should know about, and advises what they should […]

What I see as the future for law firm marketing

These days law firms are having to raise their marketing game because the environment has never been tougher. In this, the first of three blogs, Jeff Hemming, Tikit’s Product Manager, Marketing Solutions, outlines what has brought us to where we are now, and stares into his crystal ball to predict what law firm marketers are […]

TLOMA Today: Why Anti-Spam Legislation Will Make Your (E-Mail) Life So Much Better, June 2017

Globally we’re seeing that anti-spam legislation is becoming much more common. In fact, as of July 1st, 2017, Canada’s center piece legislation moves into it’s second, and arguably most significant phase – the ‘right of private action’. Since its inception, all I have heard in relation to Canada’s anti-spam law (Canadian Anti-Spam Legislation or “CASL”1) […]

ILTA’s Marketing and Business Development white paper: Got a bad email rep? Email reputation and how to improve it, May 2017

Tikit’s Jeff Hemming, speaks to ILTA about two topics are of growing importance for legal marketers and business development practitioners – email reputation and management. With law firm inboxes continuing to bulge and email management remaining a top challenge for firm leadership, the topic of email reputation is of growing interest. It’s important to understand […]