Law firm clients are driving demand for collaboration underpinned by technology. Clients want information on time, in real time and they want to know what is going on all the time. They expect cloud collaboration and shared access to data. They do not want to have to spend time calling their lawyers and asking them for simple information and updates.
Read moreTopic: Email marketing
E-marketing whitepaper: Boosting client engagement through personalisation of content – A guide for law firms and legal practitioners
Email marketing is more important than ever, according to marketing guru Brian Solis, who points out that even in a world dominated by social media, 77% of consumers prefer to receive permission-based marketing communications via email2. “The answer isn’t to send more emails. The answer is to know who you are talking to, what’s important to them and how you would capture their attention and do something with it,” says Solis.
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Email Marketing: De Brauw case study
How Tikit eMarketing’s Dynamic Content feature puts De Brauw ahead of the game with personalised eNewsletters.
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