On July 27, 2017, Jeff Hemming and Eric Diamond discussed the future of law firm marketing on an ILTA educational webinar: In today’s fiercely competitive legal marketplace, the firms that succeed will be those that systematically connect with clients and prospects to build relationships. This requires that each touch point is personalized, consistent and delivers […]
Read more
In his last blog, Jeff Hemming, Tikit’s Product Manager, Marketing Solutions, explained that the General Data Protection Regulation (GDPR) comes into force next May, and what that means for legal marketers. Here he describes what you can do to make sure you’re compliant and at the same time retain the valuable information that personal data […]
Read more Some information and advice on getting value from GDPR Did you know that the General Data Protection Regulation (GDPR) will be in force in less than a year? In this first blog, Jeff Hemming, Tikit’s Product Manager, Marketing Solutions, introduces the key concepts that legal firm marketers should know about, and advises what they should […]
Read more
These days law firms are having to raise their marketing game because the environment has never been tougher. In this, the first of three blogs, Jeff Hemming, Tikit’s Product Manager, Marketing Solutions, outlines what has brought us to where we are now, and stares into his crystal ball to predict what law firm marketers are […]
Read more
Globally we’re seeing that anti-spam legislation is becoming much more common. In fact, as of July 1st, 2017, Canada’s center piece legislation moves into it’s second, and arguably most significant phase – the ‘right of private action’. Since its inception, all I have heard in relation to Canada’s anti-spam law (Canadian Anti-Spam Legislation or “CASL”1) […]
Read more
Responsive Design has been used to overcome the challenge of variable screen sizes. Using Responsive Design, email marketers anticipate the different sizes of screen on which an eshot is likely to land, and then code their email accordingly
Read moreLaw firm clients are driving demand for collaboration underpinned by technology. Clients want information on time, in real time and they want to know what is going on all the time. They expect cloud collaboration and shared access to data. They do not want to have to spend time calling their lawyers and asking them for simple information and updates.
Read moreEmail marketing is more important than ever, according to marketing guru Brian Solis, who points out that even in a world dominated by social media, 77% of consumers prefer to receive permission-based marketing communications via email2. “The answer isn’t to send more emails. The answer is to know who you are talking to, what’s important to them and how you would capture their attention and do something with it,” says Solis.
Read moreHow Tikit eMarketing’s Dynamic Content feature puts De Brauw ahead of the game with personalised eNewsletters.
Read more