There are many challenges associated with successful Customer Relationship Management (CRM), among them the fact that CRM is generally viewed as a software purchase/technology acquisition and, because it has been bantered around for a long time, CRM, again in the software sense, has suffered from “feature creep.” Many firms, especially the ones not part of the Am Law 100/200 ranking (a/k/a BigLaw), do not need the entire suite of functionality that now comprises CRM. With more software functionality comes the firm’s struggle to access the necessary skills and resources, inhouse and otherwise, to properly implement the modern CRM solution.
Jeff Hemming talks about how law firms can manage relationships with their clients without complex CRM technology. Click here to read the full article (Page 28).
By Jeff Hemming, Product Manager, Marketing Solutions at Tikit
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