TLOMA Today: Why lawyers have to stop hating CRM

Customer Relationship Management systems have the potential to give firms a huge competitive advantage – but all too often they don’t because the data being entered is partial, patchy or out of date. Firms have a lot to gain if they can raise the consistency and quality of data entry, argues Adam Michie in an article for TLOMA Today, the trick lies in utilising software that makes it a painless process.

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