Tikit eMarketing v5 launch – demonstrating continued commitment to product innovation for North American law firms

Since partnering with BT in January 2013, Tikit has continued to grow and invest heavily in its products and services portfolio, including the eMarketing solution which is the gold standard for integration with InterAction. As a result of this investment, eMarketing version 5 launches today with a completely rewritten reporting engine, new interfaces for ReAction Server and eMerge and extended social functionality.

Peter Zver, Tikit North America President, commented: “We polled our North American clients and found out what they really wanted from the new version.  The answer was “a simplified interface” and “better reporting”, so that was the first thing we did.  With the rewrite of the reporting engine, clients can now achieve finer understanding of campaigns with “at a glance” information and the ability to identify contacts who might be suffering email fatigue.  After an overwhelmingly positive response to v5 at the recent eMarketing User Group meetings, we’re really excited about demonstrating the system’s new features at the ILTA conference.”

Tikit clients are also expressing their excitement about the launch.  Phyllis Henderson, Marketing Technology Manager, Husch Blackwell commented “I’m very excited about the upcoming changes for Tikit eMarketing’s v5. The new reporting process will give us the support we need to demonstrate the importance of better targeted distribution lists.”

Increased business value from eMarketing version 5 updates:

An interface that’s easier to use, faster social sharing

eMerge now has a ribbon-led look and feel consistent with the Office 2010 design. The ribbon demonstrates a logical series of steps for creating a campaign and brings to the foreground the most popular menu items. It makes eMerge simpler for a first-time user, and will give experienced users a sequential way of looking at the building of a campaign.  New social tags in eMerge allow quick sharing of content to Twitter, Facebook, LinkedIn or Google+.

ReAction Server makeover and new “Editor” function

ReAction Server now boasts greater context-sensitive help and popups to guide new users around the tool.  We’ve removed the wizard-like behaviour in favour of a simpler, tab-based, layout which allows seamless movement between tabs.  New editor functionality means there’s no need to cut and paste ‘raw’ HTML in order to, for instance, create a branded confirmation email following event acceptance.  And, users can now have multiple ReAction Server forms open simultaneously for editing should they want to cut and paste information between them.  Previewing, both within the product and with Litmus, has been made simpler and we have included the ability to email log files along with a support query in the same way that is possible from eMerge

A robust platform for new functionality

We’ve migrated eMarketing from XML files to SQL, providing a robust platform for the all-new functionality and for yet more development and improvement that’s in plan for the future. This database will give the web console faster response times for reporting and will enable a much richer reporting experience.

Continued commitment to North America

Three quarters of the top 20 American law firms, and 68 of the top 100 firms, use Tikit eMarketing. It’s been continually growing throughout 2013 and this is set to continue with the release of version 5.

Many familiar names from the AmLaw top 50, including Cleary Gottlieb, Debevoise & Plimpton and Wachtell Lipton, as well as smaller firms such as Waller Lansden and Porter Hedges, are all part of our user base. eMarketing is also growing within the financial services sector.  Adam Street Partners and Promontory Financial Group, among others, joined our client roster in 2013.

With the power of the BT brand and network behind it and the sector-leading expertise, autonomy and entrepreneurial spirit carried over from its time as a standalone business, Tikit is uniquely positioned to provide technology excellence to law firms wherever they are in the world.


For further information please contact:
Shelley Harrison, Senior Marketing Executive
+44 (0)207 400 3737; @tikitgroup