LMA Strategies magazine: Leveraging technology to build trust.
Despite its vagueness, trust underpins a lot of business interactions and is arguably nowhere more important than in the provision of legal services.
Trust is a crucial commodity for firms wanting to build long-term, mutually-beneficial client relationships because it can be the differentiator which drives competitive advantage and sustained success.
Simon Elven, Tikit’s Commercial and Marketing Director recently wrote an article for LMA Strategies magazine that discusses why trust matters and that firms should understand what contributes to trust and the levers that increase it.
Click here to read the article.