ILTA’s Marketing and Business Development white paper: Got a bad email rep? Email reputation and how to improve it, May 2017
Tikit’s Jeff Hemming, speaks to ILTA about two topics are of growing importance for legal marketers and business development practitioners – email reputation and management. With law firm inboxes continuing to bulge and email management remaining a top challenge for firm leadership, the topic of email reputation is of growing interest. It’s important to understand the firm’s email reputation, its relevance and ways beyond traditional clicks and opens to measure firm engagement with contacts. Click here to read the full article.