ILTA webinar recording: The future of law firm marketing

On July 27, 2017, Jeff Hemming and Eric Diamond discussed the future of law firm marketing on an ILTA educational webinar:

In today’s fiercely competitive legal marketplace, the firms that succeed will be those that systematically connect with clients and prospects to build relationships. This requires that each touch point is personalized, consistent and delivers content that establishes and distinguishes your firm. Making such communications relevant and timely can take significant time and effort. In this webinar, you’ll learn how integrating your key marketing delivery channels can lead to better coordination, efficient re-use of content and the presentation of a consistent image to your clients and potential clients. Discover how:

• Integrating proposals with your website and email marketing delivers a better customer experience

• Deep metrics linked to specific content can provide useful insights into the effectiveness of content elements

• An integrated approach creates a more secure and compliant solution.

To listen to the recording click here.

This webinar was the first in a series of three, so if you missed the other two you can also access the recordings below:

Integrated analytics for legal marketers

Consistent communications