ILTA educational webinar: Integrated analytics for legal marketers
We are awash in a world of analytics. Everywhere we turn, there is a piece about big data, artificial intelligence and how data is the most important asset for an organization. It’s enough to make your head spin. What does it really mean and how does one make sense of it all?
In this webinar, we discussed a data approach utilizing what we call ‘integrated analytics.’ We shared the practical metrics you should be looking at today, how they are generated and how you can leverage content usage information to better target communications. We covered which metrics are truly useful, new ideas on measuring content quality and how to effectively use data to drive more business.
To listen to the recording click here.
This webinar was the second in a series of three, so if you missed the other two you can also access the recordings below: