TLOMA Today: Why Anti-Spam Legislation Will Make Your (E-Mail) Life So Much Better, June 2017

Globally we’re seeing that anti-spam legislation is becoming much more common. In fact, as of July 1st, 2017, Canada’s center piece legislation moves into it’s second, and arguably most significant phase – the ‘right of private action’.

Since its inception, all I have heard in relation to Canada’s anti-spam law (Canadian Anti-Spam Legislation or “CASL”1) is how high the fines are and how shattering its impact will be. My response is – ‘take a breath’ – it’s going to the best thing that has happened to your eMarketing efforts in a long, long time.

Click here to read the full article by Tikit’s Jeff Hemming in TLOMA Today.