E-marketing whitepaper: Boosting client engagement through personalisation of content – A guide for law firms and legal practitioners

Email marketing is more important than ever, according to marketing guru Brian Solis, who points out that even in a world dominated by social media, 77% of consumers prefer to receive permission-based marketing communications via email. “The answer isn’t to send more emails. The answer is to know who you are talking to, what’s important to them and how you would capture their attention and do something with it,” says Solis.

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