ILTA webinar recording: What’s happening in CRM today?
Customer relationship management (CRM) has been part of the legal community for the past 15 years. We have all heard about it, and some of us have many stories — positive and otherwise. Given the longevity of CRM, it’s fair to ask if this is still an area of importance for your firm. The answer is “Yes!” In this webinar, we’ll show you why as we explore CRM topics including:
- The what and why of CRM – define and set a standard for CRM
- How firms are using CRM today – use cases across a large and mid-size firm
- Types of CRM – traditional, next generation and ‘non-CRM’
- CRM trends – single view of client, driving personalization and managing the sales cycle.
If you would like to listen to the webinar, click here.