ILTA webinar recording: Email reputation and it’s impact on engagement metrics
Click here to watch Jeff Hemming, Tikit’s Marketing Solutions Product Manager), explore two topics of growing importance for legal marketers and business development practitioners – email reputation and engagement.
He takes a look at what ’email reputation’ is, why it’s important to marketers and business development teams, and how it can be managed.
From there, he expands into the emerging topic of engagement metrics, discussing current trends, competing concepts and what they mean to us as legal marketers. You’ll get a framework for understanding your firm’s email reputation, its relevance to you, and ways beyond traditional clicks and opens to measure your engagement with contacts.