eMarketing functions now from a single interface

London, 12 January 2010: The ability to perform all of the steps required to create a fully-featured eMarketing communication from a single client interface is just one of a raft of new features delivered by the latest release of Tikit eMarketing (Version 4.6.0).

The new ‘one touch' feature allows users to create their content, select the recipients, set up the processes for recipients to respond and track the success of the mailing - all from the new eMerge client.

Users can now also perform comprehensive cross campaign analysis and determine the success of their eMarketing efforts across multiple campaigns. Email volumes, open and clickthrough rates can be analysed and compared for any combination of email broadcasts, broken down by message, company, category, and also by InterAction Contact Types and folders.

Tikit's Mark Garnish, Business Development Director, says the focus with the new release has been to reduce the time involved in developing, launching, managing and tracking eMarketing campaigns.

"Tikit eMarketing is extremely popular and we are committed to continuing to invest in evolving the software, taking heed of the many positive customer suggestions for improvements, as well as dealing with fixes and routine maintenance issues," Mark Garnish says.

"The balance we want to strike is between functionality and simplicity. We need to enhance the breadth and depth of features, but at the same time we want to make the software even faster to learn and easier and faster to operate. This latest release is a big contribution towards achieving that balance."

The Tikit eMarketing roadmap highlights the exciting new functionality that will be available to customers in early 2010. This includes social networking integration with eMerge including Twitter, LinkedIn and Facebook, electronic payment system integration with PayPal and an improved, new web based eMerge template editor - all providing technological innovation yet maintaining efficiency for users.

This new Tikit eMarketing release will be showcased at the Legal Marketing Association Conference, March 10-12 - Colorado.

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For more information:
Gurpreet Binning, Tikit
Marketing Programs Manager
T: +44 (0) 207 400 4340

About Tikit
Tikit is the leading independent provider of IT consultancy, services and software to legal and accounting firms. Tikit's clients in the UK, Europe and the United States include more than 90 of the UK's top 100 law firms, 20 of the top 50 US law firms and 18 of the top 50 UK accountancy firms. Headquartered in London - and listed on the London Stock Exchange (AIM:TIK) - Tikit combines in-depth knowledge of the business needs of legal and accounting firms with a unique capability to plan, implement, integrate and support virtually all of the IT requirements of a modern legal or accounting practice.